The Yeti's Guide to Commercial Labels and Stickers
Table of Contents
There are a million little things to know when designing a custom label or custom sticker. That’s why Sticker Mountain is here to help you. We know it’s essential that your product label tells your story; more importantly, it shows your story. Custom labels and stickers are a key component to your product sales; Sticker Mountain thrives off going the extra mile to ensure your product labels are nothing short of excellence. We’ve built a team of highly qualified professionals that are ready to bring your product to life. Additionally, we’ve assembled a few resources that may come in handy when creating and preparing to print your custom labels or stickers.
Expert Guidance To Creating the Best Custom Product Labels
At Sticker Mountain, we supply you with vital information to make the best decisions regarding your custom labels. Decisions like materials and finish options, how to design your labels, and choosing your label shape and size are just a few ways we can help you create the best custom product labels.
Shop By Industry
From food and beverage to supplement products, we can print labels for any industry. Choose the best custom label and sticker options by your product type.
Shop By Material
Materials are a key component when designing your custom label or custom sticker. Our materials range from White Bopp, Clear Bopp, Silver Bopp, to White Paper, and are waterproof, oilproof, and durable.
Custom Stickers VS Custom Labels
Custom labels and stickers are vastly similar because they promote business and create customer connections. However, custom labels are aimed at the product market, providing information about your product, and they’re designed to be directly applied to your product package or container. Product labels provide specific information to the consumers, such as the ingredients, warnings, and the product’s intended use.
Despite their differences, custom stickers and labels are both printed on materials that can withstand environmental conditions like moisture, oils, heat, or freezing conditions. On the other hand, custom stickers are mainly aimed at promotional use. Typically companies include complimentary stickers in order to promote new products or reorder discounts. In addition, custom stickers can be used at special events, such as business events, weddings, birthdays, and more! You can even design personalized stickers with custom cutouts that can be their own profitable product.
Determining the Best Way to Print Your Labels
As you begin your business endeavors, labeling your product is a must. First, you need to determine your business budget for brand labeling. Next, you need to decide if you will invest in in-house printing or source the job to a professional label printer.
Most entrepreneurs think the best route is printing their business labels themselves. This might be the best option at first; however, understanding the volume of labels you will need is vital and ever-changing. Remember that printing your labels is quite an investment in materials and printer maintenance. Investing in a home label printer can cost on average between $300.00 and $600.00, not including ink, materials (paper), machine maintenance, and, most importantly, your time.
Consequently, spending too much time printing your labels, may negatively affect other areas of your business. As your business grows, your time becomes more precious; therefore, sourcing out your custom labels to a professional label printer like Sticker Mountain will significantly benefit your company, budget, and time. It’s essential to remember that a label company with a user-friendly online ordering system will free up your time to put towards your business.
Deciding on a Digital Label Printer
Digital printing has become almost a standard in the printing industry. After deciding which company you want to do business with, you must compare the features and benefits they bring to the table.
Attributes you want to look for in a company are speed in service and delivery, quality of the products, and quality and speed of their customer service. Quality goes deeper than just the labels. It’s in their website content and user-friendliness of the online ordering process.
Check out the information below to see how we compare to some of the other digital label printers out there!
Choosing A Label Shape
When choosing your label shape, keep in mind the shape of your product. While a majority of product labels are square or rectangular, it’s okay to think outside the box! Make your brand one of a kind by mixing up your custom label designs. For example, instead of creating a generic rectangle label for your beer bottle, create a custom circle or badge shape label for your bottle to make it stand out.
If you have an oddly shaped container, you also have the freedom to create a custom-shaped label for that particular container. Another common option is tapered labels. If you don’t know if your container is tapered, check out the video below for some extra help in measuring these bottles!
Additionally, the same thing goes for custom stickers. The world is your oyster; create personalized stickers of any shape you desire. Let your creative juices flow, and let us do the printing.
Choosing A Label Size
Next, it’s time to decide your label size after you’ve determined your custom label shape. There’s no such thing as one size fits all when it comes to labeling products; there are endless shapes and sizes your product packaging can come in. Such as bags, tubes, boxes, cans, bottles, jars, and so much more! A perfectly clean-fitted label shows your consumers you care about your product quality and take pride in your business and their experience.
Recommended Label Sizes by Packaging Type
- Wide Mouth Capsule Bottle – 2” x 6” Rectangle
- Long Neck and ISB Beer Bottles – 3” x 7” Rectangle
- Bomber Beer Bottles – 5” x 5” Square
- High Shoulder or 750 ml Wine Bottles – 4.5″ x 3″ Rectangle Round Corners
- Sloping Shoulder Wine Bottles – 3.25″ x 3.25″ Square Round Corners
- Boston Round Bottles – 2.75″ x 5″ Rectangle
- 50 ml Mini Bottle – 2″ x 3″ Rectangle Round Corners
- 0.5 oz / 15 ml Dropper Bottles – 1.25” x 2.5” Rectangle
- 1 oz / 30 ml Dropper Bottles – 1.75” x 4” Rectangle
- 2 oz / 60 ml Dropper Bottle – 2” x 4” Rectangle
Selecting a Label Material
First, when selecting your label material, you need to consider the product’s function and the environment your product can be enduring. Where will it be stored? How will it be used? If you’re selling a Craft Brew Beer, you need a label that can withstand cold temperatures and is waterproof. Or a cosmetic product that is full of oils, your label material must be oil-proof in case the consumer spills the product on the label.
Material types offered at Sticker Mountain are White Bopp, Clear Bopp, Silver Bopp, and White Paper. Bopp is one of the most popular materials because it is waterproof, oil-proof, can withstand freezing temperatures, and can withstand heat. In addition to these fantastic features, Bopp material is more durable and economical than most options such as vinyl. We also offer white semi-gloss paper, as an even more economic option for your custom labels.
Our custom labels are made of quality polypropylene or BOPP material and are water and oil-proof. This makes for an extremely durable label. White labels are the standard choice for durable labels and glossy or matte laminates when applied give you various effects. They’re often used for all your custom product label needs.
Our metallic labels are made of quality polypropylene or BOPP material and are water and oil-proof. This makes for an extremely durable label. Metallic labels are unique in that when colored inks and laminates are applied, they produce a reflective, metallic effect on your labels. They’re often used for creating a luxurious or attention-grabbing look to your custom product labels.
Our clear labels are made of quality BOPP material and are water and oil-proof. This makes for an extremely durable label, and gives your product a “no label” look to be seen beyond the label. Clear Bopp is great for bottles and transparent packaging. These labels are pressure sensitive and will adhere to your product or packaging error-free.
Our white paper materials is made with our #60 Semi-Gloss paper. This is a great material if you need something more economic. Looks just as great as our White BOPP material, but it costs less! It can stick to packaging, and glass and can handle cool temperatures of the freezer, and is a great tamper-proof label for food and cosmetics.
Selecting a Label Finish
Finally, choose a finish for your custom labels or custom stickers. Your choices are between matte and gloss finishes. A matte finish gives a satiny smooth look to your label or sticker; the matte accentuates the metallic contrast. Whereas a gloss finish adds shine and vibrancy to your custom design.
Matte vs Gloss Laminate
Matte and gloss lamination look and feel different to the touch, with the key difference being the “shininess”. The key deciding factor in choosing a laminate is the type of product this is for, as well as where it’s going. On the other hand, matte is a softer, smooth, satiny finish, whereas gloss is high-shine, and reflective effect.
Our Foils are coming soon to Sticker Mountain! We will be able to do custom foil stamping in a variety of colors for you label needs
Raised Text and Surfaces are also coming soon to Sticker Mountain! You can choose certain areas of your design to have a raised and textured surface to it, giving it that wow experience for your customers!
Spot UV is coming soon to Sticker Mountain! If you want certain areas to have a glossy effect, or to give your label a little more protection, this is the way to go!
Tips for Rewind Directions
Roll Direction #1: the top edge of the design comes off of the roll first.
Roll Direction #2: the bottom edge of the design comes off of the roll first.
Roll Direction #3: the right edge of the design comes off of the roll first.
Roll Direction #4: the left edge of the design comes off of the roll first.
Creating Your Label or Sticker Design
There are many different avenues when designing your custom label or custom sticker. First, you can hire a professional graphic artist or create your design using graphic design software like Adobe Illustrator. Before you choose which one you want to use, keep in mind your budget and any previous experience with graphic design. Of course, if you don’t have graphic design experience, it may be very time consuming, and hiring a professional might be a better choice.
Sticker Mountain provides top-of-the-line graphic artists to meet your design needs. We believe in creating quality relationships as well as quality products. Sticker Mountain is no stranger to custom label and sticker needs.
Label Compliance and Regulations
It is necessary to remember that when you are creating your custom product label, make sure you are meeting any and all FDA requirements or regulations on a federal or state level. Being no stranger to the requirements, having done our research, here are a few links to help guide you along:
Custom Label Design Tips
Designing product labels are a fun and innovative way to promote your brand. Your creative vision can be brought to life. Building your image takes dedication and details; with these five pro designing tips, your product labels will be one-of-a-kind.
1. Collect Data
When considering your product design, it’s critical to make sure yours looks nothing like your competitors. Your product must be eye-catching on the physical or digital store shelves. The last thing you want is a customer mixing up your brand identity with someone else’s. Researching your competition on their brand designs will allow yours to be more unique, and stand out to shoppers.
Collecting data also means gathering information on your end, like who’s your target market? Who’s your competition?
Target Market (who is your audience?)
- Who’s most likely to buy your product?
- What’s the consumer’s age group?
- Is your consumer attracted to high-energy vibrant looks? Or a classic chic look?
- What label size, shape, and design will appeal to them?
Who is Your Competition?
- What kinds of designs are already in use by other popular brands?
- Exploring the positives and negatives that other brands are doing with their product labels.
- How can you make your brand labeling different from other brands?
All these are great questions to research before meeting with a graphic designer. Knowing this information will also give you a better understanding of what is on the market.
2. Make Your Brand Label Eye-Popping
Without a doubt, high-quality graphics and unique patterns can attract shoppers to your product. A professionally designed image with a strategic illustration can stand out from your competitor’s product labels.
3. Color Choices Matter
As history has said, the power of color is undeniable. Colors grab people’s emotions, like excitement, sadness, calmness, and even the energetic early birds. Using color strategy to draw in customers is vital. Building a custom product label with vibrant and rich colors will give your brand a better chance of selling over the next.
4. Font Choice
When businesses create their brand labels, they often forget that font choice is essential to drawing in shoppers. By adjusting the size of your font, you have the power to draw the eye where you want it to go. For example, if you want the customer to see your product is gluten-free, put those words on the front in big, bold font lettering.
5. Less is More
Sometimes people can get carried away with wanting to fill every square inch of the label space with words or designs. Making your labels too busy can also turn off your target market. Remember, when designing your custom label, a stimulus overload can deter customers from your product. If people don’t have a clear vision of what they are looking at, their brain gets overloaded, and they move on.
If you have a food or beverage on the market, you must include key ingredients on the information panel to ensure your business follows FDA guidelines. The key things that need to be on your custom label are graphics, effective use of blank space around your keywords, and font sizes to enhance what you want the customer to see.
Using all the qualities above will give you a high-quality branded label that consumers will never forget.
Ordering Custom Labels and Stickers
Finally! You’ve created your custom label design, chosen your shape, size, material, and finish, and finalized your custom design. Now place an order for your custom labels or custom stickers!
Sticker Mountain makes it quick and easy to place your custom order. If you’re unsure which materials or finishes to use along with choosing a size, please visit “Request a Sample” to receive a free sample pack! In this pack, you see a comprehensive guide to all our paper material and lamination options. We’re here to make your vision become a reality.
How Custom Labels and Stickers are Printed
First, when Sticker Mountain receives your order, your request goes to our art department; they review your custom label or custom sticker order with one last expert check. If they find anything that conflicts or changes that need editing, the changes will be made and sent back for your approval. This process will happen until you are satisfied. Once you approve your design, there may be no other changes to the artwork at this point.
Second, we send your custom design to our state-of-the-art digital printer, where your custom label or custom sticker is printed using the CMYK color space.
Third, once your custom label or sticker design has been printed, the lamination and cutting process begins!
Finally, it is time for your custom order to be shipped!
Digital printing saves money and time for all parties involved. Sticker Mountain works together to provide you with the best custom labeling solutions. We pride ourselves on building relationships with businesses and the community. Working directly with small and large business owners allows us to understand their custom product labeling needs. We get the job done, and done right.
How much are custom labels?
The cost for a minimum of 50 labels is around $65-160, with the minimum size being 0.5" and the largest being 12 " wide using our most cost effective material. Size, shape, material, and quantity all influence the final cost for a custom label order.
How much are custom stickers?
The cost for a minimum of 50 stickers is around $50-201, with the minimum size being 0.5" and the largest being 12" wide using our most cost effective material. Size, shape, material, and quantity all influence the final cost for a custom sticker order.
What is your turnaround time?
Our standard processing time is about 48 hours from the approval of your artwork–in other words, really fast. Additional features added to your order may require additional processing time.
What is required for the art files?
Acceptable Formats: TIF, TIFF, EPS, AI, PSD, BMP, GIF, JPG, PNG, PDF. All file formats, ensure all layers are flattened.
Resolution: 300 dpi at 100% of the final print size, 1/16″ for safe zone away from the trim line, and bleeds .1″
Color Mode: We require print-ready digital files in CMYK color mode. Provide all black and white artwork in grayscale color mode.
Can you design a label or sticker for me?
Yes! Our design team is able to take on any project endeavor you have. Fill out the notes section of the art upload page to let us know what you are looking for, or give us a call and talk with any of our expert designers! *Depending on the art and the time it takes to produce, this may include an art fee.
Can you make edits to my label?
Yes! We're happy to help. Sometimes you just need someone to lend a hand. We can answer questions about preparing your files for print, offer design services for a fee, and can give feedback on work you’ve done yourself. Give us a call or start a Live Chat today!
Can you print white ink on clear or metallic?
Our clear and metallic labels are printed with a premium white ink behind your design to preserve opacity. It’s also possible to print your design with white ink only. We can use the white ink layer to make some really cool effects on metallic labels!
How much does shipping cost?
We do offer free ground shipping on all orders! Additionally, you can estimate your shipping charges right from checkout! Just input your address to see available shipping options and prices.
Do you offer blind shipping?
Yes – we understand the need for privacy when it comes to your vendors. We can produce your label order without branding on on the shipping box, or packing slip. Let us know in the notes section at checkout.
Tell Us About Your Custom Label Project
Undoubtedly, it can be overwhelming to design custom labels or personalize custom stickers after all the information you just read. Making decisions on the design, size, shape, and materials, all while on a budget, can be difficult. Sticker Mountain is here to relieve that stress by providing label experts to help you through the process. We provide solutions to your needs by giving expert advice to your custom orders. Sticker Mountain cares about helping your business succeed. Contact us by email or phone. Start your order today!