The term die-cut has stuck around today, but the process itself has improved even more efficiently due to advances in technology such as lasers. Back in the day, die-cutting machines used a thin, razor-sharp blade that was pre-formed into a specific design or outline. Similar to an automated cookie-cutter, this sharp mold cuts the decals into the desired shape.
Standard dies included basic geometric shapes like circles, ovals, starbursts, and squares/rectangles with rounded corners. Additionally, custom dies can create just about any shape imaginable: a guitar, a bicycle, a corporate symbol, or a trademark. This die-cutting method raises your sticker’s price since it requires that specially made die.