Creating a wine bottle label for your unique blend, batch, and/or small winery can be a stressful task. Unlike other labels, wine labels must adhere to a specific, curved surface. They are under certain government regulations and guidelines. And finally, they must stand out among all the other bottles and labels of larger brands.
Let’s take a look at what you need to make a world-class label for your product and how you can stand out among the crowd.
Wine Label Regulations and Requirements
First of all, it’s highly important to know and follow all governmental regulations for wine labels. Depending on the country, multiple rules may apply, and moving wine from country to country is a very different task than selling local wines. What must you include to ensure that your labels are legal?
In the United States, the Alcoholic and Tobacco Tax and Trade Bureau lays out the requirements and guidelines for wine labels. If you choose to include some optional information, such as food allergen, gluten content, or other dietary information, additional regulations apply.
Finally, the producers or distributors may have label requests or requirements. These should be honored to the best of your ability in order to provide smooth working relationships.
Now that the groundwork has been laid, let’s look at crafting your label content.
Your Label Content
You only have a limited amount of label space to share information about your wine. Here are three simple guidelines to follow in order to craft the labels your wine deserves.
- Include all required information. As we covered above, staying legal is the goal!
- Keep it simple and streamlined. It may be tempting to put lots and lots of information on your labels, but less is typically more in this case. Let the wine speak.
- And maintain your brand identity. What makes this wine special and distinctive? Your label is the gatekeeper to your brand and your wine. Remember to put both personalities into it!
After these guidelines are met, it’s time to consider the strengths and weaknesses of different types of labels and their application to your bottles.
Wine Label Sticker Specs
When it comes to the actual creation of your new labels, the two most important aspects are size and quality. The most common sizes of labels are:
- 6” by 4” or the reverse
- 5” by 5”
- 4” by 4”
- 3.5” by 4”
Because of the variations between wine bottles, oval, circular, and other specialty shapes may also be used. However, for simplicity’s sake, a square or rectangular label is generally the best choice.
The label quality must be durable, waterproof, and scuff-resistant. Wine labels use some of the best printing techniques available today, due to the value of the product. Sticker Mountain is proud to join these printers’ ranks at much more affordable prices.
Consider our Silver and White Bopp labels to fill your wine label needs or contact our customer support to discuss which labels are best for you and your wine.