Having exceptional branding in a competitive market like hot sauce is essential. Customers want to know what they are buying.
For example, a single colored label with your company’s name and the sauce’s flavor is forgettable. However, if your hot sauce perfectly blends sweet and spicy, then your label could be a mix of ingredient colors, leaving the shopper drooling for just one drop. In other words, the design of your label needs to easily inform buyers of the heat and flavors of your sauce.